Zee kicks off campaign with actor Shah Rukh Khan to promote International League T20

NEW DELHI: Media & entertainment company Zee Entertainment Enterprises Ltd., which has a strategic investment in the International League T20 cricket tournament sponsored by DP World, has launched a promotional film featuring actor Shah Rukh Khan.

The film aims to build excitement around the cricket tournament. In a statement, the company said the ‘Har Ball Bawaal’ campaign is about the multitude of emotions at play as passionate players of the sport clash on the cricket field.

Given the frenzy surrounding T20 cricket, the trailer talks about how every new performance by a player tackles past scores and how it all turns into his “izzat ka sawaal”.

The tournament features six franchised teams – Abu Dhabi Knight Riders, Dubai Capitals, Desert Vipers, Gulf Giants, MI Emirates, Sharjah Warriors with cricketers including Sunil Narine, Andre Russell, Jonny Bairstow, Rovman Powell, Wanindu Hasaranga, Colin Munro, Alex Hales, Kieron Pollard, Dwayne Bravo, Trent Boult, Chris Lynn, James Vince, Moeen Ali and Dawid Malan.

The tournament will start in January in the UAE.

The film shows a hitter and a pitcher from the opposing team stepping onto the field to cheers from fans. As the players prepare for an explosive serve, the film’s narrator, Shah Rukh Khan, sits with the crowd and talks aside points and prizes, when the game is the player’s pride, then each ball will be an explosive contest.

Campaign film produced by Tiqui-Taka.

The tournament will feature 34 matches and will feature 10 linear channels in English, Hindi and Tamil as well as on its OTT platform – ZEE5.

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