YouTube has a new plan to remove creators from TikTok

Short vertical video trend started by TikTok has become one of the trends of watching video on demand globally. Without a doubt, the popularity of TikTok has been a concern for the tech giants out there. While Instagram is trying very hard and constantly testing new features to catch up and beat TikTok, owned by Google YouTube has a new tag to engage content creators on its platform – monetization. YouTube will soon launch its Partner program for the short format vertical video format, Short. And as everyone will agree, creators are one of the most important parts of these video platforms.
Some time ago, YouTube introduced the Creator Fund for Shorts, however, with no ad revenue share. However, now ads are coming to the Shorts.
YouTube is putting ads in Shorts
Yes, advertising. Well, ads are the most prominent part of YouTube’s dominance. As first reported by The New York Times, early next year, Shorts will join YouTube Partner Program. So creators, although there are some prerequisites that need to be met, can join the program and monetize their Shorts and earn a share of the ad revenue.
So what is the eligibility criteria? Creators need at least 1,000 subscribers with 4,000 watch hours in a year. Or creators may also be eligible for the program if they have 10 million views on Shorts within the last 90 days.
However, YouTube is making monetization easier for creators who can’t meet the Partner Program criteria. In the future, creators will be able to offer paid channel memberships, sell merchandise, and get tips with “Thank you very much.” However, there is no word if there will be any minimum conditions to unlock these options.
Earlier this year, TikTok also announced an ad revenue share for creators. It’s currently limited to a handful of creators but has strict criteria of having at least 100.00 subscribers. TikTok says it will pay creators a 50% cut of the revenue generated through their TikTok ads.
For YouTube payments, creators will receive 45 percent of the ad revenue while YouTube will keep the rest – the opposite of what is for “long” YouTube videos. What is this extra 10% for? Good, Amjad HanifThe money will be used to pay for the music rights, so creators can use whatever music they want, VP of product for creators at YouTube, explained. this is not true for other platforms and often ends up with a takedown request.

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