Xbox celebrates pride month with new controller designs and donations to charity

Now that the calendar has been moved from May to June, Pride month has officially kicked off. To support the LGBTQIA+ community, Microsoft will donate money to charity, sell new controller designs, etc. to celebrate.

Starting June 9, the mask design you see above will be available in Xbox Design Lab as a customization option until the end of the month. Inspired by Pride, the mask incorporates 34 flags representing different LGBTQIA+ groups. Xbox gave the same site marks each flag on the controller. Since this is an Xbox Design Lab promotion and in the spirit of variety, you are free to customize the rest of the controller just like you would with any other product in Design Lab, including colors for grip, trigger, d-pad, analog stick and buttons.

The controller customization is the result of a limited design made available to a small number of people last year. The blog post announcing Xbox’s Pride plans describes the decision to deliver this year’s design in a flashy way, saying, “Last year, Xbox shared a vision of the Pride controller. We’ve produced it. released a limited series of Pride controllers and shared it with LGBTQIA+ players and creators around the world.Although the response to the controller has been overwhelmingly positive, many have requested that we provide it. We’ve heard from you and we’re expanding availability by making this year’s Pride controllers customizable through Xbox Design Lab, specifically emphasizes the uniqueness of the LGBTQIA+ experience.”

In addition to the Pride controller, even more Pride merchandise such as shirts and hoodies are now available on Xbox Gear Storeso you can show your support and add a little color to your wardrobe.

Most importantly, Microsoft will donate to charities that help the LGBTQIA+ community. According to the blog post, Microsoft is “donating an additional $170,000 to OutRight Action International, the African Rainbow Family, the National Center for Transgender Equality, The Little Mermaid, the Lavender Rights Project, and Fulcrum UA to help in LGBTQIA+’s fight for justice and equality.” Similarly, each of you is donating $25,000 to the Transgender Law Center and Transgender Hotline to help fight the tide of transgender protest in the US and make the Tell Me Why game. of Don’t Nod is free to play until the end of June.

The rest of Xbox’s Pride plan can be seen at the company blog post here.

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