Worldwide tablet shipments up 0.15% YoY, Chromebook shipments down
The latest report of the market research company IDC revealed that worldwide tablet shipments reached 40.5 million units in Q2 2022 (Q2 2022. According to the latest data, total tablet shipments increased by 0.15% y/y on the other hand, Choromebooks witnessed The drop is different from the drop in shipments, the report said, adding that shipments fell 51.4% year-on-year to 6 million units worldwide in Q2 2022.
Reasons for growth in tablet shipments
The IDC report adds that a smoother rollout into educational projects and some promotional sales, such as “618” online sale day in China and Amazon Official Day in US, led to better-than-expected shipments during the quarter. The report also adds that the new entrants in the category – Xiaomi, Oppo, Vivo and Realme also perform well.
“There are a number of factors that are working in favor of tablets: one is continued demand for tablets as cheaper alternatives to PCs. Also notable is the rise of detachable devices. cheap exits, especially from new entrants in regions like Asia/Pacific (with the exception of Japan and China), are tapping into demand for the device for educational and disruptive purposes supplier dynamics,” the report added.
Companies that do well
Apple leads the tablet category with 31% market share. The second place is occupied by SAMSUNG with 18.1% market share. The third and fourth places belong to Amazon.com and Lenovo with market shares of 13.6% and 8.7% respectively. Huawei holds the 5th position with 5.3% market share.
Reasons for the rejection of Chromebooks
The IDC report adds that Chromebooks continue to decline with shipments falling 51.4% year-on-year to 6 million units in Q2 of 22. This decline is predicted to be attributed to shipments. inventories are still being released and demand in the education sector has slowed.
“Although Chromebook shipments have been on a downward trend over the past few quarters, there’s still room as the pandemic has brought positive changes to Chrome adoption. Demand for distance learning plans by schools learning to achieve 1:1 PC ratio for students and this ratio is likely to continue into the future and even as PC shipments decline in other categories, Chrome will continue to be high this,” the report added.
Top Five Chromebook Companies
Dell has topped the Chromebook segment with a 25.5% market share. In contrast, Acer and Lenovo took the second and third positions with market shares of 22.6% and 19.4% respectively. HP took 4th place with 15.6% market share and Samsung was in 5th place with 6.2% market share.