Tech

Women make their mark in the game arena


“Streaming started growing rapidly 4-5 months after I started and so I decided to quit my finance job and become a full-time gaming streamer. I’ve been doing this full-time just for the last 8-9 months,” Hiranandani said.

Sakshi Sood, 22, based in New Delhi, is a professional gamer and other content creator who has started streaming games like GTA5 during the lockdown. Sood said, “After BGMI launched, I also started streaming and gained over a million followers within a year. She is mainly active on Facebook. Sood has also participated in several BGMI (Battlegrounds Mobile India) tournaments.

Hiranandani and Sood belong to the new group of casual gamers and streamers who have made the leap to full-time gaming as a career after Covid-19 led a boom in the Indian gaming industry. .

On average, female gamers and content creators earn between Rs 30,000 and Rs 100,000 per month. This is something that most male gamers also suffer from. According to Trinity Gaming. Brand deals, eSports tournaments, affiliate marketing, barter and platform remuneration are some of the ways both male and female gamers make money.

According to a November 2021 report by Boston Consulting Group (BCG) and VC firm Sequoia, the Indian gaming industry generated $1.8 billion in revenue in 2020 at a compound annual growth rate ( CAGR) is 38%, faster than both the US (10%) and China (8%).

“During the pandemic, we have seen tremendous growth in the gaming ecosystem. The participation of female gamers has also increased a lot. Two years ago, only 4% of gamers were women. Abhishek Aggarwal, co-founder and chief executive officer of Trinity Gaming, a gaming content marketing company, says that today women make up 15% of the professional gaming community in India. epidemic.

Anurag Khurana, founder and CEO of Penta Esports, attests that the presence of women in the game streaming space has improved dramatically. However, he also noted that there are still not enough gamers in eSports. “Only 4-5 teams have announced their women’s roster in India.”

However, things seem to be improving. Last month, Acer hosted a tournament on Valorant, an online multiplayer game, for female gamers in India as part of the Predator Gaming League (PLG). The tournament received a total of 1.2 million impressions and a viewership of 180,000. According to Acer, thousands of women were on the team that the Mollies won. “We believe that female gamers will play a huge role in driving the growth of the eSports industry. Sooraj Balakrishnan, head of marketing at Acer India, said:

According to Trinity’s Aggarwal, the involvement of game publishers is crucial. “The more publishers participate, the more support and endorsements female gamers will receive,” he added.

However, Khurana believes the industry needs to do more to attract more women into eSports. “If you look at casual games put together, 40% of gamers are women. In serious, professional gaming, this number is still pretty low compared to men. There is no incentive for women to participate in eSports. Several companies are working on such initiatives but they are very limited and symbolic rather than a standard,” said Khurana of Penta Esports.

For example, online bullying and harassment are some of the other factors that female gamers face. “We get hate comments every day. Over time, I’ve learned to deal with these comments by ignoring them,” Sood said. Hiranandani added that she hasn’t met another female gamer who hasn’t faced harassment and bullying. However, she says that being a woman also gives you more advantage because gaming is predominantly male and people are curious to see women playing games.

The ratio of female to male gamers is not only disparate in India. “India is not behind, in general worldwide there are very few female professional players,” said Hiranandani. to $1.6 million, according to SocialBlade, a website that tracks social media statistics. She has 32.7 million subscribers on YouTube. Similarly, top eSports gamer like Sasha Hostyn, aka Scarlett, has earned $423,000 through eSports gaming as of February 2022, according to Statista.

Hiranandani says that she will continue to focus on game streaming and has no intention of getting into eSports anytime soon as it requires a different skill set, a lot of discipline and a good team.

Sood also focuses on streaming, but is now in more tournaments because that’s where you get more recognition, she added.

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