Disney knows it’s in trouble strange world out in theaters. Tracking shows that the film, an original sci-fi adventure story, grossed no more than $30 million over the five Thanksgiving holidays, a miserable start. From there, things only got worse. Word of mouth was so bad that the film’s five-day domestic opening grossed $18.9 million, meaning the film could end up losing $100 million or more for the studio.
strange worldDisney’s uneventful start is another moment of consideration for Disney’s animation empire, which has been going through rough times lately. Over the years, Disney Animation’s Thanksgiving has provided a sumptuous feast. Even amid the ongoing pandemic, Encanto opened up to $40.1 million in a five-day corridor in 2021. And in 2019, frozen II earned $125 million, a Thanksgiving record.
While WILLpage world received solid reviews — the current Rotten Tomatoes critics’ score is 74% — audiences felt otherwise and gave the film a CinemaScore B. In the outside voting company’s 43-year history, no other Disney cartoon has earned less than an A-. And the audience scores for Rotten Tomatoes strange world now 64 percent, also unprecedented. In the summer of 2022, Pixar’s Light year similarly won the critics’ score of 74%; However, the audience score on Rotten Tomatoes is 84, while it has an A- Cinemascore rating.
Word of mouth can sink a movie overnight, regardless of pre-release marketing. For example, Disney’s original Disney animated film Ralph breaks the internetreleased on Thanksgiving 2018, it’s 2.5% off Black Friday through Saturday. strange world 12 percent off Friday through Saturday.
Without a doubt, the home market is still recovering from the pandemic as parents face inflation. The only blockbuster animation studios that do impressively are Universal and Illumination. Minions: The Rise of Gruearned $937.9 million globally after opening to $107 million domestically at the end of June.
On the other hand, this year will be difficult as box office totals begin to recover. by pixar Toy Story sub branch Light yearopened in mid-June, grossing $215.8 million globally after opening to $50.6 million domestically.
Some analysts believe that recently ousted Disney CEO Bob Chapek created consumer confusion among families by sending three Pixar films — soul, Luca and turn red — straight to Disney+ as the company focuses on building its streamers. In March 2021, the company tried another experiment and released Disney Animation’s Raya and the last dragon in theaters (it was a success) and on Disney’s Premier Access. While some decisions are being made in the midst of the pandemic, turn red is scheduled to hit theaters in March 2022, when audiences have already begun returning to cinemas. “Families are trained to wait to see Disney movies at home,” said a source from a rival studio.
One hallmark of Chapek’s tenure was the creation of a large distribution arm that dictated how all content would be released — such as submitting a movie for streaming — rather than letting the studio decide. . With Bob Iger’s return as CEO of Disney, the distribution division, led by Kareem Daniel, is rapidly being dismantled (Daniel was taken out the door shortly after Iger’s arrival on the 21st. November). A source inside Disney says Daniel’s division has caused confusion among creators.
Alan Bergman, who oversaw all of the films as president of Disney Studios Content, will again distribute under his authority, including Disney Animation and Pixar, the sources noted.
“Are we licking our wounds? Yes,” another Disney insider said about strange worldpoor performance. At the same time, the source said it’s important for Hollywood studios to make original movies. “They shot it, but I’m not sure who the film is for,” Wall Street analyst Eric Handler said of the mistaken shooting. “Luckily for Disney Animation, that doesn’t happen often.”
A version of this story first appeared in the November 30 issue of The Hollywood Reporter. Click here to sign up.