Tech

WhatsApp takes center stage as main marketing channel: Haptik . Report


As brands map out their marketing plans and customer acquisition strategies for the new year, Jio Haptik . Technology Co., Ltdone of the biggest WhatsApp Chatbots solution providers, have compiled an in-depth report titled ‘Status WhatsApp Marketing 2023′. The report talks to marketers about WhatsApp as a growth channel, trends that will shape marketing in the new year, best practices for business messaging on WhatsApp, etc.
The “State of WhatsApp Marketing 2023” report features a timeline of WhatsApp’s growth as a business platform. It highlights new features and improvements on WhatsApp over the past few years that it claims make it a powerful channel for marketers to drive end-to-end customer engagement.
“Data-driven narrative”, case studies and more
The report claims to provide a data-driven narrative along with case studies and success stories of consumer brands that have accomplished key business metrics using WhatsApp as a marketing channel and their main growth.
It discusses solutions and tools that brands can leverage to engage customers both on and off the WhatsApp platform. There are also some industry-specific use cases as well as WhatsApp business messaging do’s and don’ts that companies should follow.
Speaking of the 2023 report, Aakrit Vaish, CEO and co-founder, Haptik, said: “With a reach of more than 2 billion users across 180 countries, WhatsApp has emerged as a powerful marketing channel for brands to connect and interact. with potential customers around the world. ‘The Status of WhatsApp Marketing 2023’ is a special Haptik initiative that covers all the essential aspects for marketers about WhatsApp as a marketing channel. It covers trends, strategies and best practices to help Marketing, CX and Growth leaders in the new year. The report includes case studies of well-known consumer brands that have leveraged WhatsApp to increase customer engagement, tap into higher revenue potential, and drive brand loyalty.”

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