Watch Ultra: The timing may not be right for the most expensive Apple Watch in India

Apple’s most expensive smartwatch is not for you. It’s also not for you, you and you. Unless you are a heavy fitness enthusiast, a serious athlete in extreme sports or scuba diving. Watch Ultra is unlike any other smartwatch Apple made. Let’s forget for a moment the cost – which will in most cases be the biggest hindrance – of Apple Watch Ultra. Apple’s most expensive smartwatch is for a really, really niche audience and may be in short supply in India.
Why Apple Watch Ultra can be a hard sell
This is how Apple describes the Watch Ultra. “The Apple Watch Ultra is an incredible tool for endurance athletes or those aspiring to push their limits.” Endurance athletes anywhere in the world are far behind. The highlight of the Apple Watch Ultra makes it clear that to get the best out of your smartwatch, you’ll really need to take care of the activities that most people stay away from.

The Apple Watch Ultra comes with a much better battery capacity than any other Apple Watch. “Apple Watch Ultra has enough battery life for most users to complete a long-distance triathlon, including a 2.4-mile swim, 112-mile bike ride, and a 26.2-mile full marathon.” So will you make it all – or for anyone – works? No right? That’s why the Apple Watch Ultra isn’t for you.
It’s not as if the Apple Watch Ultra just does all of this. Apple Watch Ultra includes all the connectivity, activity, and health features found in ‘regular’ watch models. From heart rate monitoring and ECG and Blood Oxygen apps to Activity and Mindfulness bells, plus additional health, safety and navigation features – it does it all. But why would anyone spend twice as much if they weren’t taking really serious adventure or endurance activities?
There’s little doubt – keeping Apple’s stellar record in mind – that the Watch Ultra will be an impressive product. However, the problem could be the target audience. Apple isn’t targeting it for the average, mainstream buyer, but just a select group of people who don’t want to compromise on anything. And to be fair, this isn’t the first Apple product to fall into that category. The Mac Studio, some iMac models, and some others are not intended for the ‘regular’ buyer. They are intended to showcase Apple’s innovation and engineering prowess. Apple Watch Ultra will do exactly that and then some other features. However, there will be no queues outside of Apple retailers to get their hands on Apple’s most powerful and expensive smartwatch.

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