On Sunday, Walt Disney Co DIS.N outlined the outlines of a plan for how the entertainment, theme park and consumer product conglomerate will use technology to enhance storytelling in 100 years. next.
Speaking backstage at the company’s biennial D23 Expo fan conference to Reuters, CEO Bob Chapek went to great lengths to avoid what he calls the “M-word,” or metaverse, despite despite pushing the company in that direction last year.
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Chapek describes Disney’s vision for the metaverse as “next-generation storytelling.” He wants to use data collected from theme park visits and consumers’ streaming habits to deliver personalized entertainment experiences, including from Marvel’s and Lucasfilm’s studios. company.
“Disney is absolutely a way of life,” he told Reuters Sunday during an interview at the conference in Anaheim, California. offer unique experiences. “
Entertainment and technology companies rush to secure a spot in the metaverse after Meta Platforms Inc CEO META.O, Mark Zuckerberg, announced his company’s future will be devoted to creating a strong environment. powerful, three-dimensional, personal, where the user’s digital avatars will work, hang out, and pursue their interests.
Prior to Meta’s announcement, Chapek, who oversaw the parks department before taking on his top job in 2020, had spent years preparing how to expand the theme park experience to people who would never visit one of the company’s six theme parks globally.
Disney has begun laying the groundwork to explore new forms of storytelling over the past year, appointing veteran media and technology executive Mike White to oversee its Consumer Experience and storytelling unit. The next generation story is being established.
White has been tasked with assembling the tech toolkit for Disney’s creative executives.
He’s also been thinking about ideas for using augmented reality and other technologies to bring a new dimension to storytelling. Chapek cited an early example – an eight-minute augmented reality movie premiering this week on Disney+.
“This could be a really big catalyst for what’s going to show up there and, you know, five to 10 years from now,” Chapek said.
(Reporting by Dawn Chmielewski in Anaheim; editing by Kenneth Li and Stephen Coates)