Virat Kohli, musician Shubh and others dominate top trends on Instagram 2022

According to the report, sport is a large and growing area of ​​interest. More than 1 million Instagram Scroll related to the ICC T20 World Cup was created in India. While Virat Kohli continues to be one of the most popular hashtags used on the reels, the report highlights that there is also growing interest in cricketers like Surya Kumar Yadav.

Virat Kohli, Rohit Sharma and Hardik Pandya are the three most talked about Indian cricketers on the reels in India. The just concluded ICC T20 World Cup has seen over 2 billion interactions (likes, comments and shares) on Instagram Reels created in India.

Musician Shubh also caught the attention of videographers as he is also one of the people whose hashtags increased the most compared to 2021. The report shows that movie and series content continues. made their mark in popular culture, as people shared their interest in ‘Bhediya’, ‘Family Guy’, ‘Ek Villain Returns’, ‘Naagin 6’, ‘Vikram’, ‘Mismatched Season 2’ and the upcoming ‘Pathaan’.

As mentioned before, 15 of the 20 most used songs on Instagram Reels across the globe come from Indian artists. This includes songs like “Srivalli” by Javed Ali and “Baarish Main Tum” by Neha Kakkar. Pritam, Arijit Singh and Amitabh Bhattacharya’s ‘Kesariya’, GD Kaur’s ‘Gypsy’, KGF 2’s theme song and Ali Zafar’s ‘Jhoom’ are also among the most popular. Classical music like ‘Tumsa Koi Pyaara’ and original sounds like ‘Kacha Badam’ are also included in the list.

The annual report also highlights the widespread use of augmented reality (AR) effects in Instagram scrolls by Indians. Some of the top AR effects used are Enhance, Soften All, and Anti-Glare VR.