Fashion

US ‘Xcel Brands Presents C. Wonder by Christian Siriano



US-based media and consumer products company Xcel Brands, which provides live shopping shopping services, has announced the launch of Christian Siriano’s C. Wonder product. The company also revealed that Siriano has been appointed creative director of the new brand, which will launch in the spring of 2023.

According to a press release by Xcel Brands, the famous American fashion designer has run her brand since 2008 and has been a member of the Council of Fashion Designers of America (CFDA) since 2013. His designs have been worn on the red carpet by numerous celebrities, including current FLOTUS Dr Jill Biden, former FLOTUS Michelle Obama, Angelina Jolie, Oprah, Zendaya, Ariana Grande, Julianne Moore, Lady Gaga, Tiffany Haddish, Billy Porter, Cardi B., Amy Adams, Scarlett Johansson, Whoopi Goldberg, and Julia Roberts, to name but a few. Siriano will continue to design his own collection, while bringing his signature sophistication to C. Wonder with his modern ready-to-wear and accessory collections. He will also act as the face and voice of the brand, including appearing on HSN’s broadcast and streaming service in 2023.

Consumer products and media company Xcel Brands, which provides direct shopping, has announced the launch of Christian Siriano’s C. Wonder. The company also revealed that Siriano has been appointed creative director of the new brand, which will launch in the spring of 2023. The famous American fashion designer has been running her own brand since 2008. .

“Putting Christian on the board to lead Christian Siriano’s transformation of C. Wonder is another important step in creating a direct selling ecosystem that connects our brand directly to the consumer. use,” say Robert W. D’Loren, President and CEO of Xcel Brand. “Christian’s refined aesthetic, creative vision, and vibrant personality have made him one of America’s most respected young faces, and we’re confident he’ll bring the feeling to life. new excitement for C. Wonder as we solidify our leadership in the rapidly evolving marketplace.”

Xcel Brands is one of the largest apparel vendors in the interactive TV market and is making strategic investments in live streaming technology platforms and partnerships. In addition to C. Wonder, the company manufactures and distributes sportswear and skirts under the Halston and H Halston labels at high-end retailers including Neiman Marcus, Saks Fifth Avenue, Bloomingdale’s, Macy’s and HSN. It owns the Judith Ripka and LOGO by Lori Goldstein brands as well as a minority stake in Isaac Mizrahi and Longaberger home products and the live-streaming platform, in addition to the release.

Siriano said: “I have always loved the C. Wonder brand and I am delighted to be joining the Xcel Brands team to collaborate and share the brand with new audiences. “Live streaming has such a great future in the US, and I can’t wait to be able to connect personally with C. Wonder’s millions of customers across platforms.”

Fiber2 Fashion News Desk (NB)



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