US ‘JCPenney launches new collection inspired by Marilyn Monroe
Sets include sleek capri pants paired with a plain shirt and ruched waist-length skirts, providing customers with timeless styles and a reflection of the season’s key trends. The twelve-product group features a spring and summer-ready palette of black, white, coral and navy. Available in sizes XS-3X, any woman can create a fun look with classic stripes or a whimsical feel with playful floral prints. A special edition of Keds with Marilyn Monroe-inspired design details will be available exclusively at JCPenney in late May to complete the collection, the company said in a press release.
“Inspired by Marilyn Monroe’s effortless style and fashion heritage, this exclusive capsule collection offers customers clothing in which they will feel comfortable and in style. Designed for all women who love quality and timeless style, JCPenney is pleased to expand its portfolio with an affordable, collection of ” Val Harris, JCPenney’s Senior Vice President of Product Design, Trends, and Brand Managementsaid in a statement.
JCPenney, the US-based shopping destination, presents Marilyn Monroe by JCPenney, a collection that celebrates the enduring style of feminine silhouettes and polished, light looks. JCPenney designers have created a range of chic and streamlined wardrobe essentials inspired by Monroe, an off-screen humanitarian, artist and entrepreneur.
“We are delighted to see this collection come to life. Marilyn’s fashion legacy continues to influence style today, and these clean, crisp designs really capture the essence of her off-screen character.” Dana Carpenter, executive vice president, entertainment at Authentic Brands Group (ABG), owner of Marilyn Monroe Estatespeak.
Fiber2 fashion news desk (GK)