Fashion

US Forever21 partners with Barbie for a collection in the metaverse



American fashion retailer Forever21 has teamed up with global toy brand, Barbie, for a limited-edition collection that will be available simultaneously in store, online and supermarket across the Forever21 store city on Roblox.

The collection includes a wide range of vintage apparel, swimwear, pajamas, beauty and accessories as well as home decor, inspired by the Barbie Dreamhouse. Forever21’s Roblox experience was created in partnership with Virtual Brand Group (VBG), a web3 fashion designer, game developer, and retailer that creates immersive super immersive experiences.

The Forever21 x Barbie collection recreates its inspiration and real-life campaign using Roblox’s latest layered clothing technology for 3D clothing that fits any avatar body type. The designs feature real-world fabrics and details.

American fashion retailer, Forever21, recently partnered with global toy brand, Barbie, for a limited-edition collection that will be available simultaneously in stores, online and supermarkets across the city. Forever21 store street on Roblox. The collection includes a wide range of vintage-style apparel, swimwear, pajamas, beauty items and accessories.

“Barbie, a SoCal native plays in the same enveloping, empowering, and fashionable spaces that our customers love, appreciate, and expect from our business. We are excited to offer shoppers unexpected line extensions including Barbie in store and online and virtual fashion in the metaverse. This is the perfect collection to launch first, under our Forever LA umbrella” said Winnie Park, CEO at Forever21.

Available at all Forever21 locations, the Barbie Summer 2022 collection celebrates full-fledged fashion in sizes ranging from XS to 3XL and offers an extra variety for kids.

Fiber2 fashion news desk (HO)





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