Fashion

US fashion retailer Express reveals ‘Made to #ExpressYou’ activation



US fashion apparel retailer, Express, has announced the brand’s ‘Made to #ExpressYou’ activities bringing back fashion month. Live and social media initiatives organized with the ‘Made to #ExpressYou’ Pop-up Styling Center in New York City on September 9 and 10, 2022. Express is an apparel brand. and state-of-the-art multi-channel accessories based in the United States.

Express’ Celeb Stylists, Allison Bornstein, Brandon Williams, Sam Spector and Zerina Akers, will be hosting individual styling appointments for event attendees. The ‘Made to #ExpressYou’ pop-up styling center will bring the power of the Express community to NYC by helping people dress confidently in the brand’s Fall 2022 collection. Appointments with the brand’s celebrity Stylists will take place at the Express Styling Hub designed as a luxury dressing room. Actor and digital creator Chris Olsen made a special appearance and created ‘street style’ content on September 9, at the Flatiron location, the company said in a press release.

US fashion apparel retailer, Express, has announced the brand’s ‘Made to #ExpressYou’ activities bringing back fashion month. Live and social media initiatives organized with the ‘Made to #ExpressYou’ Pop-up Styling Center in New York City on September 9 and 10, 2022. Express is an apparel brand. and state-of-the-art multi-channel accessories based in the United States.

The momentum will continue with the brand launching a new and engaging way for customers to celebrate their style with the TikTok branded effect ‘Walk the Runway’ September 9 through October 31, 2020. 2022. Users will be able to turn any backdrop into a runway customization to express how they express themselves through style. Branded effects will be accessed through TikCode by opening the “Friends” tab in TikTok, tapping the ‘Add Friend’ button, and selecting the QR code icon to scan the code in stores, on subsequent materials Branded marketing and at Made to #ExpressYou Pop-up Styling Center.

On September 17, 2022, the brand’s Style Community will celebrate Fall Style with a full-day event at 98 Express stores and a digital live stream hosted by Tan France . The events will reinvent NYC Styling Center operations by engaging customers with confident styling, leveraging TikCodes to bring brand effects to life, and exclusive giveaways and deals rights and more.

“As we approach fall, we want to make fashion month accessible to everyone, and our ‘Made to #ExpressYou’ activities aim to inspire customers to find Find and share their style. As part of the Styling Community, we’re leveraging our renowned stylists to help people dress confidently and deliver our TikTok-branded creative effects so users can Share with others what trends they love this season.” Sara Tervo, executive vice president and chief marketing officer at Expressspeak.

Fiber2 fashion news desk (GK)




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