The Construct: 10061 The Fortnite Experience was launched at Timberland’s flagship Orefact11 store during Milan Design Week.
Project elements include the Timberland Design Lab and the Manufacturer Space; Meta Design Studio; and Timberland Parkour Trails.
The UK-based Timberland brand, in partnership with Epic Games’ Unreal Engine and Conceptkicks, has launched innovative experiences that combine the real and virtual worlds to engage consumers. Focusing on Timberland’s Construct: 10061, this partnership invites players and footwear enthusiasts to join the universe of design and innovation.
Other elements are Metaboots in AR and Prototype Boots, in AR. Forest Metaboot is recreated in high fidelity using the Unreal Engine and can be viewed and accessed in AR through Sketchfab. The AR launch appears on a backdrop modeled on the Forest biome and built using the Unreal Engine’s Quixel Megascans. Eight physical prototypes from an IRL studio were also recently scanned and placed against a biome-inspired backdrop using Unreal Engine-powered Twinmotion and Quixel Megascans. They are also accessible in AR through Sketchfab.
“Timberland is built on a foundation of footwear innovation; Our partnership with Epic Games’ Unreal Engine allows us to explore new facets as we envision the future of startup and startup culture. We brought the collaborative model into the metaverse by inviting innovators like Daniel Bailey, Zixiong Wei, and Aisha Kujk to co-create Metaboots with our own ACE designers, in Fortnite. At the same time, we’re inviting consumers into a world of design innovation in a great Fortnite experience. The possibilities for connectivity in the metaverse are endless,” Drieke Leenknegt, Marketing Manager of Timberland.
“Timberland has built a legacy around some of the most beloved products in the footwear industry, thanks in large part to their innovative, forward-thinking mindset. Through the use of Unreal Engine-based tools and virtual worlds, brand enthusiasts have the opportunity to interact with Timberland shoes in ways not possible today, while designers can create and collaborate interact in completely new ways, with the help of real-time 3D technology,” said Raffaella Camera, Head of Branding at Unreal Engine, Epic Games.
Timberland kicks off in ways Started in 2018, each year Construct: 10061 brings together the best footwear innovators and innovators around the world to rethink and push the boundaries of footwear production. . For S22, Construct enters the metaverse for the first time.
“By bringing together artists and creators from different industries, we challenge and learn from each other and often come up with ideas we never thought of.” Daniel Bailey, Founder and Creative Director of Conceptkicks.
The innovative strategy of bringing Construct: 10061 to Fortnite was spearheaded by Metavision. “For this project, we were really interested in capturing the design process and showing how Metaboots was born. It’s been a pleasure collaborating with creators from different fields at BeyondCreative and Construct, learning about each other’s styles and influences, and creating some amazing things. Metavision is focused on finding new ways to interact with audiences and tell stories within the metaverse and it’s been fantastic to work with Timberland and partners who share this ethos,” said Luke Price, co-founder and creative director of Metavision.
Fiber2 fashion news desk (HO)
