According to a press release, the launch represents an important next step in Matalan’s omni-channel journey and builds on the success of Matalan’s trending clothing brands, including Papaya. , Et Vous, Be Beau and Taylor & Wright, according to a press release. Labels announced by Matalan include Little Mistress, Girls on Film, Ben Sherman, Clarks, Lee Jeans, Rocket Dog, Hush Puppies, Trespass, Craghoppers, Farah, Elle Sports, Pineapple Girls, Hype, Start-Rite and Novo – with Jack & Jones Jnr, Only Kids and Ivory Rose landed online from October.
British multi-channel fashion and homeware retailer Matalan has announced that it will introduce 18 external fashion brands as part of a variety of third-party brand partnerships. Brands that join the Matalan family have been selected to offer customers a wide range of fashionable clothing and footwear and will launch online from September 7, 2022.
“We are excited to introduce these popular and established third-party brands, to give our customers even more choice by complementing our own brand offering and starting a new business. usher in another exciting phase in our strategic growth journey. These brands have been carefully selected to ensure Matalan remains the leading omnichannel fashion and lifestyle retail destination for homes across the UK,” said Matalan CEO James Brown.
There’s also the exciting launch of an all-new line from actress and TV personality Dani Dyer, who designed the 24-piece collection for Girls on Film. Dyer’s 1970s-inspired debut collection reflects her personal style and features dresses, tops, overalls and suits. The line offers the perfect enhancement to fall style and includes day-to-night wearables designed for every occasion.
Customers will also get a preview of a stunning new collection designed exclusively for Matalan by leading womenswear brand Little Mistress.
“We are delighted to be working exclusively with Matalan to launch ‘Girls on Film by Dani Dyer’. Dani fits our brand aesthetic perfectly – she’s a person full of personality and fun! We enjoyed working with her and look forward to collaborating on future collections together,” Mark Ashton, CEO of Girls on Film.
Fiber2 fashion news desk (NB)