In January this year, the CMA set its eyes on the fashion sector, where consumers spend an estimated £54 billion annually, and their initial assessment identified concerns around claims about Green is potentially misleading.
The UK Competition and Markets Authority will scrutinize the sustainability and eco-friendly claims of ASOS, Boohoo and George at Asda for their clothing, footwear and accessories. The move comes as part of an ongoing probe into green cleaning possibilities and follows concerns about how the company’s products are being marketed to customers as eco-friendly.
These include some companies that give the impression that their products are ‘sustainable’ or better for the environment, with little or no information on the basis for those claims or exactly what they do. Related to.
The CMA will probe the statements and language used by the businesses, the criteria used by some of these businesses to decide which products to include in these collections, the items in the collection this booklet does not meet the criteria, lacks information provided to customers about products included in the eco-scope, and any misleading statements made by companies regarding fabric accreditation programs and standards, according to a UK government press release.
The CMA has written to the three companies outlining their concerns. Possible outcomes of the investigation include securing commitments from the companies to change the way they operate, taking the companies to court or closing the case without action, the statement said. more.
The move comes after the CMA published its Green Claims Code in September 2021. The Code is aimed at helping businesses understand how to communicate their green credentials, while avoiding risks. deceive shoppers.
Fiber2 Fashion News Desk (DS)
