Fashion

Tommy Hilfiger Gives Out NFTs To All New York Fashion Week Attendees



Tommy Hilfiger’s recent New York Fashion Week (NYFW) event introduced a trigger that allows guests to purchase free NFT on-site with the Web3 Rove entertainment launch pad. All guests had the opportunity to download the NFT ‘Tommy Factory’, which features a motion picture of Tommy Hilfiger capturing a color-blocked vintage Warhol-style Polaroid.

Attendees can touch their mobile phones to an NFC sticker – a tag used to confirm the authenticity of the physical item to which it is attached – integrated into the design on the pictures. wall of the exhibition in accordance with Cupcake Protocol. They can then transfer Rove NFT directly to their newly created mobile wallet. All guests, no matter how experienced they are with blockchain technology and despite the rain in the evening, can use NFT in less than a minute, just by tapping their phone. surname. The company said in a press release, Hilfiger’s program demonstrated a model for how major brands can work with Rove to unify the physical and digital worlds, while reaching audiences. theirs in a new way.

Tommy Hilfiger’s recent New York Fashion Week (NYFW) event introduced a trigger that allows guests to purchase free NFT on-site with the Web3 Rove entertainment launch pad. All guests had the opportunity to download the NFT ‘Tommy Factory’, which features a motion picture of Tommy Hilfiger capturing a color-blocked vintage Warhol-style Polaroid.

The Hilfiger fashion show in Brooklyn was designed as a reimagining of Andy Warhol’s factory to create a fashion playground known as the ‘Tommy Factory’. Hilfiger’s Rainy Runway celebrates the innovative spirit of New York City while also showcasing the ‘Future Maker’ brand in the upcoming Fall 2022 campaign. The NYFW exhibit showcases a built world that blends NYC’s physical and digital landscapes while the supporting campaign highlights Warhol’s distinctive ‘clash of people and subcultures’ . The campaign features famous faces such as supermodel Kate Moss with her daughter Lila Moss, musicians Jon Batiste and Travis Barker, actor Anthony Ramos, tattoo artist Steve Wiebe, street artist Mr. Brainwash and drag queen Lady Bunny icon.

Rove focuses on the next evolution of NFT and web3 entertainment products by bringing real utility into a space previously dominated by speculation and hype. By partnering with Cupcake Protocol for an NFT minting experience at live events, Rove can give away or sell NFTs to fans at any event through a streamlined minting process.

Cupcake helps new users to crypto create a digital asset wallet and mint their first NFT in less than a minute without fumbling through cumbersome integration processes or paying high fees. Rove brings web3 triggers from all different entertainment industries into a collaborative ecosystem – from music to movies, from fashion to sports, etc – where there is common value for all. All Rove NFTs will have a continuous cross-platform utility in the Rove World app where NFTs and tickets can be staked for profits, perks, rewards, access to exclusive events and early access to upcoming product launches.

Fiber2 fashion news desk (GK)




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