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Tim Hortons cuts Canada Hockey sponsorship for 2022-23, including world juniors – National


Tim Hortons pulled out of it all Canada’s Hockey man hockey programming sponsorship for the 2022-23 season – citing “deep disappointment.”

The move also extends to the world youth championships.

In a statement sent to Global News, the company said it had “officially informed” Hockey Canada of the decision this week.

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“We have repeatedly informed Hockey Canada that the organization needs to take strong and decisive action before it can regain the trust and confidence of the Canadian people,” it wrote. “We are extremely disappointed at the lack of progress Canadian Hockey has made to date.”

Tim Hortons added that they will continue to sponsor Canada’s women’s and hockey teams, as well as youth hockey.

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The announcement comes after Hockey Canada faced opposition from two provincial partners – Hockey Quebec and the Ontario Hockey Federation.

Hockey Quebec said Wednesday that it will withhold part of the registration fee from Hockey Canada. The Ontario Hockey Federation also confirmed to Global News that it intends to withhold its funds from Hockey Canada. The league said it has made a formal request to Hockey Canada “not to charge a $3.00 participant assessment fee for the 2022-2023 season.”

Canadian hockey has been under scrutiny since May this year for its handling of allegations of sexual abuse since 2018.

In response, the federal government froze Canadian Hockey’s federal funding in June, and some companies also halted their funding.


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In July, Halifax police said they were investigating another sexual assault allegation involving members of the 2002-03 world junior hockey team.

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In July, Global News also revealed that Hockey Canada used the National Equity Fund, maintained by membership fees collected across Canada, to settle sexual assault complaints, Global News reported. previously believed.

On Monday, the Globe and Mail reported that Hockey Canada is charging a fee into the second fund “for issues including but not limited to sexual abuse.”

After MPs asked Canadian Hockey officials for further responses during a committee meeting on Tuesday, Prime Minister Justin Trudeau on Wednesday said that Hockey Canada did not understand how it contributed to the situation. serious” is pervading the organization.

“It makes you think that Canadian Hockey is continuing to dig into its heels,” Trudeau said.

“Parents across the country are losing faith or losing faith in Canadian Hockey, certainly politicians in Ottawa have lost faith in Canadian Hockey,” he said.

– with files from Global’s Rachel Gilmore and The Canadian Press

© 2022 Global News, a division of Corus Entertainment Inc.

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