This Abercrombie dress will become TikTok’s next viral inspiration

If you’ve skimmed TikTok even once, you know all too well that Abercrombie is struggling. First, the brand’s jeans went viral for their perfect fit and vintage-inspired styling. Then a flamboyant corset princess dress and then sold out (once you see it, you’ll understand why). But the story doesn’t end there.

With so many TikTok fans (myself included) who missed Abercrombie’s last Internet-famous dress now looking for a replacement, the brand has been stocking up on its other dress. pretty great options—And one that stands out is the obvious favorite. Introduce Keyhole Slip Maxi Dress, an all-occasion dress that features enhanced contrast piping around the keyhole neckline and comes in three colors: light blue, black, and dark brown. Making it even more desirable, the dress is currently on sale as part of Abercrombie’s Semi-Annual Denim Eventis promoting 30% off denim and 25% off everything else.

With all that goes for this $68 dress (temporarily down from $90), there’s no reason it shouldn’t be completely gone. Famous TikTok. Before it was available, therefore unable to purchase, purchase all three colors below.

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