The Wild Arrival of Digital Fashion

In the metaverse, you can theoretically have any shape or shape you want. You can be invisible, translucent, invisible. To be a little bit funky and metaphysical, that means fashion will soon evolve beyond the outward expression of our inner self and instead become a more authentic expression, as Kim did. say, “what is your soul”.

“Some people might identify it as a blue square,” says Kim. “Some might identify as a telephone pole. And that sounds really crazy and silly, and it might offend a lot of people, but think about what that means. Not that these people really think they are a telephone pole in the physical world. But for whatever reason, being art, it’s how they want to express themselves, because it says something about them. ” In other words: The form you choose to use in the metaverse serves the same purpose as the clothes you wear in the real world — the avatar itself is fashion.

Gucci x Superplastic NFTs are porcelain sculptures decorated with motifs by creative director Alessandro Michele.Courtesy of Gucci

What is the main thing that stands in the way of that abstract vision of infinite possibilities? Technology has yet to catch up with our boundless imaginations. The processing power on the average laptop or smartphone isn’t up to the mark if we’re going to experience the seamless, high-definition visual expression most futurists are envisioning. content — some of the biggest platforms, like Sandbox and Decentraland, are still stuck with blocky graphics that look like an ’80s sci-fi movie to help them run smoothly across multiple audiences. And for now, for all the hype and investment, the metaverse remains a tough one for most people. It is currently a loose collection of arenas — centralized gaming platforms, decentralized open worlds, blockchain, social media — all competing for your money and attention. , like a dizzying Moroccan market.

That’s where innovators like Charli Cohen come into play. Cohen, a 32-year-old British fashion designer, has been at the forefront of the digital fashion revolution for almost a decade. She began experimenting with augmented reality alongside her physical fashion line as a means of interacting with a broader global audience, before collaborating with games like Assassin’s Creed and helping bring Traditional fashion companies like Selfridges into Web3. Now, she’s looking to streamline the digital fashion experience through RSTLSS, an all-new platform backed by Paris Hilton that aims to break through the virtual walls currently plaguing creators. as well as consumers.

Burberry’s NFT Sharky B is a vinyl toy that lives on the blockchain as part of Mythical Games’ Blankos Block Party world. The British heritage brand also sells bundles of jets, armbands and swim shoes as NFTs on the game’s website.Courtesy of Burberry

“We are doing more and more collaborations, where we place the product in a variety of gaming and social environments,” says Cohen. “It was just a complicated process, very complicated with licensing and not a great experience for the customer.” RSTLSS aims to remove all that clutter, allowing users to customize wearables (e.g. digital clothes for their avatar), turn them into NFTs, and then include them in multiple metaverse locations — video games, open world, social media avatars —As well as purchasing a physical version to wear the IRL. Hypothetically, if you wanted a new Billie Eilish hoodie, you could buy it only once on RSTLSS and then wear that hoodie on Fortnite, in Decentraland, on Twitter, and go to school.

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