Tech

The BeReal App is marketed as a spontaneous, candid social media platform


Emerging Apps Be realistic being touted as spontaneity and frankness social media platform meant to connect friends in an authentic way. The app launched in 2020 and was created by Alexis Barreyat.

The company says the app was created in response to growing sentiment that other social media platforms are too focused on followers and filters.

According to a fact sheet from the company provided to Global News, BeReal’s philosophy is to make people “feel good about themselves and their lives. (BeReal) wanted an alternative to addictive social networks, promoting social comparison and portraying life with the goal of accumulating influence.”

Dezi Fernando has been using the app for several months and says it has helped her stay in touch with international friends.

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“It’s just a good way to stay in touch because we don’t talk often,” she said.

“It’s a lot more than Instagram and TikTok right now.”

Each day, the app sends a timed push notification to the user, and the user has two minutes to post a photo of themselves to share with their network of friends. The camera takes pictures from two vantage points – the selfie point and the standard vantage point – and friends can react and chat about the photos.

Meghan McCracken, who also uses the BeReal app, said: “A lot of my BeReals are at home watching a show but it’s also great when you show that you’re doing interesting things, at gigs or concert,” said Meghan McCracken, who also uses the BeReal app.

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Other social media platforms often turn out to be toxic environments, McCracken said.

“I mean, it’s very fake. I know I get a lot of anxiety about what I see and what needs to go on and show people that I have this perfect life when I know that it doesn’t have to be,” she said.

Richard Lachman, an associate professor at Toronto Metropolitan University, said that although the platform includes different features than other platforms, it still functions like other social networking sites.

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“It’s trying to say, ‘Hey, we figured it out; we can move beyond the sham on our social media posts, which is capturing reality right now,’ and the truth is it’s not. People are still posing,” he said, adding that people should continue to make genuine connections with each other.

“I don’t think social media apps on their own are inherently harmful. It was a way to communicate with each other…. They are a point of contact between our times.

“We know over the last few years, friends, family and real-life connections are what we get from day to day. A single picture, if it stands for real authentic connection, then that is a problem. “

© 2022 Global News, a division of Corus Entertainment Inc.





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