Splatoon 3 was an online hit in China… but it hasn’t officially launched there yet

Splatoon 3 Slother
Image: Nintendo

We all look forward to it Splatoon 3 was a huge hit in Japan, but the third mollusk shooter has caught the world’s attention since its release two weeks ago. It’s even made an impact in countries where it hasn’t been released yet! One such case is in China – as Niko Partners Senior Analyst highlighted Daniel Ahmad – where 46% of streamers on several Chinese streaming services have streamed Splatoon 3 since its September 9 launch.

This data has been obtained from Niko Partners China Game Streaming Trackerand it shows that not only 46% of streamers broadcasting their ink-intensive game, but 72% of tips across the three services listed (DouYu, Huya, and Bilibili) have also moved to Splatoon 3 streams.

While Nintendo’s ink and octolings haven’t officially made a splash in China, that hasn’t stopped streamers from importing the game. Splatoon 3 is also the first game in the series to feature a simplified Chinese localization, which is likely to expand the appeal of the game domestically:

Back in 2021, Nintendo was the market leader in China. Nintendo partnered with Tencent to release the Switch in the country in 2019, having sold 1 million units. We’re sure that Splatoon 3 will eventually officially land in China, which will likely help the console elevate Nintendo’s position in the market even further. OLED Switch Model Launched in China in January 2022just three months after its worldwide release.

In other Splatoon 3 news, the next Splatfest is coming this weekend. Make sure you check out our guide to find out when the contest starts in your area or Go here to follow the best deals on the game if you haven’t purchased a copy yet.

Are you impressed with Splatoon 3’s worldwide influence? Soak in the comments to share your thoughts!

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