The partnership will also allow the two entities to leverage each other’s strengths to serve India’s growing and growing customer base, the two companies said in a joint press release.
GOAT Brand Labs, India’s D2C brand hub, and Shoppers Stop, the fashion and beauty destination, have joined hands. It will enable GOAT Brand Lab’s direct-to-consumer lifestyle brands to leverage Shopper Stop’s omni-channel India presence and deep industry-specific expertise to support young brands opening up. scale and grow at a faster rate.
Shoppers Stop owns more than 500 brands that meet the needs of customers. A wide nationwide footprint and omnichannel shopping experience give customers access to a multitude of brands from anywhere.
On the other hand, GOAT Brand Labs is focused on creating a platform for creativity for young D2C brands, providing them with strategic business prospects, data insights, and construction expertise branding, digital marketing and product development. As part of this partnership, lifestyle brands for women, such as The Label Life and Abhisthi, will now be available at Shopper Stop stores and websites, followed by TrueBrowns and more. .
“This strategic partnership with GOAT Brand Labs aligns with our brand purpose of meeting the lifestyle choices of our customers. GOAT has a unique set of D2C brands that will appeal to a younger audience and help us, the new customers, reach out. This is a win-win for both brands and I look forward to how positive this partnership and partnership will turn out,” Venu Nair, customer service associate, MD & CEO at Shoppers Stopspeak.
“Although GOAT Brand Labs acquires digital-original brands, our strategy has always been to adopt an omnichannel approach. And to do that, we’ve partnered with the best in the country, Shoppers Stop. Together, we used customer insights and demand planning to decide on the first set of stores to launch our brand,” Rishi Vasudev, CEO & Co-Founder of GOATspeak.
Fiber2 fashion news desk (GK)