Reliance Brands brings Balenciaga luxury brand to India
Founded by Spain-born Cristóbal Balenciaga in 1917 and founded in Paris in 1937, Balenciaga’s original fashion house has defined modern couture with its many innovations in form and technique. Since being appointed art director in 2015, Demna has continued to uphold Balenciaga’s vision through its boundary-pushing, expansive collections including ready-to-wear, accessories and reflective pieces. women and men, RBL said in a press release.
Reliance Brands Limited (RBL) has signed a contract with global luxury brand Balenciaga, to bring the best of global haute couture to the Indian market. With this long-term franchise agreement, RBL will be Balenciaga’s sole Indian partner to launch the brand in the country and this partnership will be RBL’s second partnership with parent group Kering. , home of Balenciaga.
“Few brands have really taken the opportunity to reinterpret and reinvent creativity quite like Balenciaga. Their pioneering and ingenious creativity, bold logo use, and consequential cult in the fashion industry have established a strong foothold worldwide. This is the most opportune time to introduce the brand to the country as Indian luxury customers have matured and used fashion as a creative form of expression of their individuality,” Darshan Mehta, MD of Reliance Brands Limited.
Balenciaga’s unprecedented interactions with today’s ever-expanding digital realm, material development and social responsibility keep it at the forefront of modernity.
Fiber2 Fashion News Desk (KD)