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Porsche offers historic race-inspired wraps for the 911 Dakar


Porsche is offering buyers of 2023 911 Dakar the chance to put on their rugged sports cars one of the few livery painted cars inspired by the designs used on Porsche race cars that have competed in events like the Race East Africa Safari and Dakar Race in the 1970s and 1980s.

One of them is the Rallye Design Package, whose famous Rothmans paint was fitted to the 911-based 953 race cars that were successful in the Dakar Rally in the 1980s. Rothmans paint was displayed on the car. 911 Dakar during the car’s world premiere last November at the 2022 Los Angeles auto show, although it says “Roughroads” instead of the Rothmans cigarette brand. It costs $28,470 compared to Dakar’s $223,450 base price. The high cost is partly due to elaborate painting process application of the liver required.

Porsche 911 Dakar 2023

Porsche 911 Dakar 2023

However, Porsche on Tuesday introduced three other paint colors that are available as upholstery and therefore cost a fraction of the cost of Roughroads paint. These three re-enact the appearance of Porsche participants in the East African Safari rallies of 1971, 1974 and 1978.

The 1971 Rallye wrap mimics the styling of the 911 S that finished fifth in the 1971 race, thanks to the efforts of Sobiesław Zasada and Marian Bień. The wrap package with simple black circles containing the 19 racing number, plus a black hood, costs 4,165 euros (about $4,470).

The 1974 Rallye wrap has a design inspired by the 911 Carrera 2.7 RS that took part in the 1974 race, with Swedish race champion Björn Waldegård behind the wheel, along with co-driver Hans Thorszelius. Although they led most of the race, a damaged collarbone late in the event put them in second place overall. Their car-inspired wrap also features race number 19, along with blue and black stripes. It also costs 4,165 euros.

The final wrap of the 1978 Rallye has a design inspired by another vehicle made by Waldegård during the East African Safari Race, this time a 911 SC Group 4 race car built for the 1978 event. He again damaged his car and finished the event in fourth place. His car has the famous Martini sponsor colors, although again, the Martini name is not used on the upholstery. Adding this wrap will cost 5,950 euros ($6,385).

The upholstery is available through the Porsche Exclusive Manufaktur personalization unit. You can also order the Rallye 1971 and Rallye 1974 after-sales packages through Porsche Tequipment at Porsche Centers.

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