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Porsche antique car auction website achieves 75% sales rate in first year

The where to shop online for classic cars launched by Porsche brought promising numbers after the first year of operation.

Marqued to be released in 2021 by Porsche Digital, Porsche’s digital business model development division, was originally a blog to share stories about classic cars. For example, a recent popular story is that Moonstone is no longer available at Porsche.

However, the decision to add an auction center was soon made due to the interest of readers wanting to own the cars it was written about. The auction center is to be launched at the end of 2021 and after a year of operation, Porsche says about 20,000 cars have already been owned, accounting for a 75% successful sale rate.

Marqued is open to cars of all brands, not just Porsches, and is geared more towards enthusiasts in the lower end of the city, meaning you’ll find affordable models for sale. For example, models like the 1988 Mazda RX-7 and 2006 Mercedes-Benz CL500 both sold for less than $7,000 in the past year.

There are also some expensive purchases, such as a 1998 Porsche 911 Carrera 4S Coupe selling for $205,000, as well as the sale of automotive memorabilia such as magazines and paintings.

The oldest car on sale is a 1950 Jaguar Mark V sedan while the latest is a 2018 Porsche 911 Carrera coupe.

“From the very beginning, our aim was to build a friendly and inclusive community between the brands, focused on the next generation of enthusiasts,” said Stephan Baral, CEO of Porsche Digital, said in a statement.

Baral also said Marqued is now looking to build his community even further.


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