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Popcorn, samosas dominate as India’s food transactions go digital: Inox Food Report


Indians just love their food and movies. Popcorn is a moviegoer’s favorite with a whopping 863 tonnes sold in theaters in 2022. In fact, if all the boxes of popcorn sold in 2022 were stacked, then That pile of popcorn will stretch out into space, 1032 kilometers to be exact, according to the latest INOX Leisure Ltd Cinema Food Report.

The Cinema Food Report analyzes the food choices of 70 million Indian moviegoers in cinema chains by 2022 based on the food consumption habits of audiences at 167 Inox cinemas in 74 Indian cities. Degree.

By 2022, Indians have also bought enough samosas, 19.38 lakhs to be exact, which can easily cover a distance of 197 km. According to reports, through nozzles as well as cans, the audience consumed 38.15 thousand liters of Coke. Interestingly, at 343740 liters, the city of Kolkata has consumed more Coke than any other metropolitan city in 2022. Moviegoers prefer burgers to burgers and pizzas by INOX, which sell over 5.1 lakh burgers by 2022. However, movie buffs in Vizag can’t resist eating burgers. The city was ahead of markets like Mumbai, Lucknow, Gurgaon and Kolkata, in terms of burger consumption.

While ice cream and macaroons are on the most popular dessert list, donuts emerged as the most popular dessert last year, with Chennai single-handedly taking on two-thirds of the country’s consumption. country.

The report said INOX processed 29 digital F&B transactions every minute of the year. This shows that Indians have quite embraced the idea of ​​’Digital India’ and cashless payments.

The 2022 Cinema Culinary Report also shows when foodies love to order. While maximum orders in Kolkata are placed between 7pm and 8pm, Bengaluru and Chennai report peak deals from 8pm to 9pm. Mumbai has maximum orders between 10pm and 11pm.

“When India dines at the cinema, it is a moment of intersection of two passions, film and eating. The theater food report provides some useful insights that will help us better serve our guests,” said Alok Tandon, CEO, INOX Leisure Ltd in a statement.

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