Fashion

Our Beauty Editor Tries Madam By Madam C.J. Walker’s Curl Products


Madam by Madam CJ Walker’s Scalp to Strand Systema new line of 11 products for textured hair, created in collaboration with Madam CJ WalkerA’Lelia’s great granddaughter is built on the hair-care pioneer’s philosophy that healthy hair begins at the scalp. Each product is suitable for one of three types of systems: Healthy Scalp; Healthier hair; Unlimited styling possibilities. Incorporating products from each of these into a routine that helps you protect and restore hair starting at the roots, styling every hair style, from natural to relaxed.

ELLE Beauty editor Nerisha Penrose recently selected three of the brand’s products — one each — to help moisturize and style her natural curls, which she thinks can be drying. and hard to comb. She fully shares her experience and app tips in the video above.

After shampooing, Nerisha applies Healthy scalp moisturizing serum (Healthy scalp). Nozzle cap for easy and precise application on the scalp. Nerisha massages it into the roots to relieve dryness. Next, she applied Detangling Leave-In Conditioner (Hair stronger) section by section. It’s formulated to prevent breakage and “the texture glides over the hair so it can be used for braids, twists, or any of your favorite styles,” says Nerisha. She ends with Curly hair straightening & shaping cream (Unlimited styling possibilities). She twists her hair into sections when applied to create bouncy and smooth curls. The result is “hair” [that] feels very soft and healthy”

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