Noor Patel, Vice President of Amazon India: This festive season, we expect more than 80% of customers to come from level 2 and above

Amazon Great Indian Festival 2022 is live. This is one of the biggest festival sale of the year organized by the platform in India. Annual, Amazon Great Indian festivals have a few firsts and there are certain trends that set the mood of the event. In an interaction with Times of India-Tech, Noor Patel, Vice president, Amazon Indiatalks about the main highlights of the Amazon Great India Festival 2022.
Q. What can customers expect from the Big Amazon India Festival 2022?
With Amazon Great Indian Festival (GIF) 2022, we are excited to serve our customers with millions of sellers offering a wide selection of local and international brands, products from 20,000 local stores , traditional weavers and weavers as well as innovative products from various start-ups. This year’s festive season is going to be a little more special for us as we get back closer to normal. We look forward to welcoming our customers to the market and enjoy the festivities. Amazon Great India Festival will give customers the opportunity to shop from India’s largest selection of electronics, groceries, fashion and beauty items, daily essentials, etc. I am delighted to partner with leading brands to deliver products with speed and safety on all India usable pins. We will continue to maximize the success of our merchants and partners, and offer the convenience of shopping in eight regional languages ​​plus English, and the option to shop by voice. .
Q. How does Amazon make e-commerce more accessible to smaller towns?
During the Great India Festival, customers can shop on in English and 7 regional languages ​​including Marathi, Hindi, Bengali, Kannada, Telugu, Tamil and Malayalam. Since we launched the regional language shopping experience in Hindi in 2018, more than 50 million customers have shopped on using our regional language offering. I. Customers can also shop in Hindi or English using their Voice app on Android. This holiday season, we expect more than 80% of our customers from level 2 and up to shop on
In addition, we launched a supported online shopping service called Amazon Easy in 2015, targeting customers who are experiencing transaction barriers such as lack of trust, lack of internet access , payment facilities or logistical reach are not available in underserved geographic areas. Today, Amazon has established a network of nearly 10,000 Amazon Easy stores across the country — including exclusive stores set up to offer Amazon-supported shopping as a core service. their and existing mom & pop stores, banking and other e-services -administrative touchpoints.
Q. What is this Diamond program – is it specific to this holiday season?
Amazon India has a rewards program called Diamonds, for the duration of Great India. While Reward Diamonds have been credited to customers based on their previous purchases on, they continue to earn Diamonds by shopping, watching free miniTV entertainment videos, playing games on Fun Zone and using Amazon Pay. Prime customers can earn twice as much Diamonds as non-Prime customers for shopping. There are also some Amazon Pay partner offers that can be redeemed for Diamonds.
Q. What technology products are being accepted by customers?
Consumer Electronics & Personal Computers continues to be one of the most popular categories on In the past one year, we have seen 2x growth. And this is driven not only by municipalities but also Tier II & III cities. With customers working/studying from home, we see a need for products like laptops, headphones, tablets, keyboards, printers and more.
We expect more customers to opt for high-tech features and performance-centric electronics. We expect high customer demand for laptops, headphones and speakers. Additionally, with businesses adopting the hybrid workplace model, we see a lot of traction in business/productivity laptops and Amazon is expected to see growth in the portfolio. monitor items and PC accessories like mouse, keyboard, dock, etc. to improve office like home productivity as a use case. Games continue to be a strong driver of growth.
Customers have become more tech-savvy when it comes to audio products. We have seen that the market share of audio products with high-tech features such as noise cancellation, Dolby Audio speaker share has increased this year compared to 2021. We also see a rapid change. of customer preference for True Wireless from Wireless Form Factor . With the rapid savings of Truly Wireless by audio brands, customers can get more technically advanced products at competitive prices.
Q. Scams related to the sale of GIFs and BBDs have also increased over the years, are you planning any consumer awareness activities?
Amazon ensures best product control practices are in place to protect the interests of its customers. Our customer care departments are linked to resolve anything suspicious and resolve common queries through the website or our app so customers can identify them. see if there are any abnormalities. They can immediately visit our website or through the app to have their queries resolved.

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