More Indians talk to devices as smart home adoption increases

NEW DELHI : Indians are talking more and more about their devices — adoption of smart devices and home appliances is growing across price points and product types.

The use of voice commands, while not new, is also increasing with smart home adoption, aided by the inclusion of native Indian languages ​​in their interfaces.

According to a report by market research firm TechARC’s Smart Homes of India published on Wednesday, 92% of consumers who own a connected device such as a smart light bulb, smart speaker or smart TV use the feature. phone to ‘talk’ to these devices.

The adoption of smart technologies has grown as manufacturers begin to offer connected technologies such as smart bulbs, plugs, TVs and speakers at increasingly affordable prices.

TechARC reports that 81% of smart TV users are using voice commands with their TVs. Smart bulbs and lights (56%) are the next most popular category of smart devices when it comes to voice. Air conditioning, door locks and security cameras, and infrared remotes followed.

The use of voice at home is being amplified by the increased market opportunity for smart devices in the country.


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A Frost & Sullivan report from August of last year said that demand for devices operated via voice commands — through Google Assistant, Amazon Alexa and Apple’s Siri — is growing with smart home devices. is expected to grow at a compound annual growth rate (CAGR) of 15%. in the next five years.

The report adds that while the adoption of smart home devices with voice assistants was around 5% of all devices sold last year, this figure could rise to 12% by the end of the year. year 2024.

Anshika Jain, senior research analyst at Counterpoint Research, says the rise of India’s indigenous languages ​​is the main driver behind the new trend. “Today’s Google Assistant supports nine Indian languages, while Alexa also supports Hindi. This is definitely helping the use of voice commands in the field grow,” she said.

This trend is also growing with the use of smart speakers in India. Jain said that while smart speakers grew 60% year over year, they are expected to grow 50% this year.

Since the smart speaker acts as a remote control hub for all voice assistant compatible smart devices like Google Assistant or Alexa, the increased adoption is only set to boost usage. voice commands in India — instead of a physical remote.

However, Jain added that the field is still nascent in India.

“We are now seeing the early adopters of smart devices and voice interfaces in India, as most smart devices are still quite expensive. The Indian market will likely reach a tipping point for smart devices in the same way it has for wearables today in the next three years — around 2025,” she said.

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