Mini sends some car-sized puzzle buyers to apologize for the delay
Happenning lack of chips has wreaked havoc on automotive supply chains around the world, causing a wide selection of side effects, including lengthy delivery delays. Mini has found a clever way for some of its customers to pass the time: Send them a giant Mini puzzle.
Created by advertisement agency Pereira O’Dell, the full name of the puzzle is “we’re working hard to get your car, waiting-is-worst-in the meantime-happy-hard understand.” It looks like the company has created a number of designs, although the only image the company has released shows a red hatchback with white stripes on a red background. It is very large; The size hasn’t been announced, but it looks like it occupies a car-sized spot in the garage. The puzzle pieces look relatively large, but completing the puzzle will likely require several days of trial and error.
Small note that not any buyer waiting to pick up one of their cars will receive a life-sized puzzle piece; only “select new customer” gets one. However, it is sending normal-sized quizzes to some of its other customers. There was no word on how the recipients were selected.
The delay has affected nearly every automaker over the past few months, so the Mini isn’t alone. Companies have suspend production of cars equipped with manual transmission to simplify its scope. While it doesn’t reveal exactly how long customers need to wait before receiving their goods, its consumer website warns that “due to increased customer demand, the production capacity of the 2023 Mini models is limited.” limit.” It adds that estimated delivery times for custom orders vary “depending on item quantities, packages, options and locations.”