The virtual grand opening will take place June 3-5. Miami Fashion Week will be the second event to be held at the Fashion Estate this year. The metaverse event offers an immersive experience that includes fashion shows, catwalks, profile pictures, and provides attendees with direct links to purchase virtual goods through the marketplace for retailers. Fast and seamless transactions.
“Miami Fashion Week is the first global fashion week to connect the physical first fashion industry with digitally first Web3 designers and brands through a number of experiences. and metaverse activity supported by Metaverse Corporation in line with the events of the week. Our Fashion Estate has become a mainstay in the virtual fashion community and a popular virtual destination for hosting metaverse fashion events,” Andrew Kiguel, CEO of Tokens.com and Executive Chairman of Metaverse Group.
Metaverse Group, a vertically integrated NFT-based Metaverse real estate company and a Canadian subsidiary of Tokens.com, has partnered with Miami Fashion Week to host the week’s events fashion at Metaverse on Fashion Street Estate. Miami Fashion Week will end on June 5, with L’Atelier digitally debuting in Decentraland’s fashion district.
Lorne Sugarman, CEO of Metaverse Corporation, “We are delighted to be adding L’Atelier to the Luxury Fashion District in Decentraland. We are continuing to work with the luxury brands currently living in the Fashion District along with new brands looking to join the metaverse community. ”
Dressx showcase runway in partnership with MTA Kollectiff. Also, inside L’Atelier, a reveal will take place where participants can apply for a whitelisted spot for NFT ‘The Key’ later this year. The key is a membership to Miami Fashion Week, which unlocks a host of benefits in both the physical and digital worlds. Visitors will also find Barbara Hulanicki’s fashion illustration NFTs displayed on the walls of L’Atelier and available for purchase. To wrap up the event, a sustainability spreadsheet with Dressx will be streamed live from Miami Fashion Week’s physical venue on the L’Atelier rooftop, encouraging physical and virtual attendance on Sunday 5. June 2022.
Fiber2 fashion news desk (HO)