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Luminai (formerly DigitalBrain) gets a $16 million investment in customer support RPA-like tool TechCrunch


The founders of DigitalBrain have a pretty back story, a pair of immigrants living in a hacker’s house in San Francisco who both paid the bills for a while by competing at hackathons and winning battles. win. When they came up with the idea for a business called DigitalBrain, they were able to join Y Combinator in the Summer 2020 cohort, and they’ve worked on building the company ever since.

Today, the company’s founders were rewarded for their hard work with a Series A of $16 million. Luminai.

Co-founder of the company Kesava Kirupa Dinakaran, says the startup has come a long way since TechCrunch launched its seed round in 2020. The original product had about 10 features, he said, but the one that really stuck was an RPA-like function that automates a series of steps for the user with a single click.

“We built like 10 features when we first built the product. And as we iterated with our first set of design partners and customers, we essentially found that a particular object became the finished product it is today. ” he told me.

What Luminai does now is record videos of users jumping between different systems. “Using the Luminai recorder, we track clicks and keystrokes, and our software can recognize if an API is available, and then replicate that exact workflow in the background.”

Dinakaran says his clients describe it as like a macro on steroids, but he says that what really distinguishes it from pure RPA tools is its ability to connect to API gateways as they become available. “What is different is that we are combining RPA with traditional API-based integrations,” he said.

When an API is not available or when the company does not want to give Luminai access to the portal for any reason, such as if it is a financial gateway, the tool can use standard RPA-style logging techniques to move through the workflow.

The company is still running lean with just 11 employees today, and while it is hedging its bets with round A, he says it has revenue and most of its 3.4 seed round. The company’s million dollars are still in the bank. He says the seed round means he and his co-founder no longer have to worry about basic needs like food and rent and can focus entirely on the business.

One thing he’s particularly proud of is his cousins ​​in India, who now see being a startup founder as a thing within reach. “The other part of the story is that some of my cousins ​​wanted to be founders and now they see a certain path and that brings me a lot of joy in so many ways,” he said.

General Catalyst led the round today with participation from Moxxie Ventures, Underscore VC, Craft Ventures, YC Continuity and a host of well-known industry angels. The company has now raised nearly $20 million.



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