Legends League Cricket, a global T-20 cricket tournament featuring recently retired international cricketers, citing BARC data, said the average television rating (TVR) for 16 matches Their ratings and viewership are 7-10 times higher than any other International T20 tournament outside of the Indian Premier League watched in India throughout the year. The organization says it received about 550 million social media interactions during the tournament period.
The tournament started in September and ended in early October with India Capitals’ victory over Bhilwara Kings.
The franchise-based tournament saw 1.2 billion fans globally, and while the tournament saw a high level of competition, the number was more than approx. three times the first season held in Oman, in January last year, said. Raman Raheja, its CEO and co-owner. “The tournament has become the second most watched T20 ticketing event in India. We’ve created a whole new genre with Legends League Cricket and I’m glad we’ve been able to position ourselves as a logical extension to the 2nd inning of Legends’ active cricket. With the top names in our league who already have some capacity or others connected to many of the current leagues around the world, we should see more big names entering the tournament. play in the upcoming season,” he added. The tournament was conducted across six cities in different countries over the course of 20 days, and he said some 320 million fans watched the matches live around the world. world, through OTT and broadcast platforms such as Hotstar, Star Sports, Fancode, Kayo Sports, Willow TV and Fox Cricket, Raheja said, “Even so, the level of gaming participation around the tournament has increased a lot. times when we see around 100 million interactions across various platforms globally. This is a very good sign for us and we will build on this going forward.”
India’s sports media and sponsorship industry has achieved approx 95 billion in fiscal year 20 but will increase at a slower rate to achieve 150 billion by 2024, a report has claimed. According to a report by sports-related employment agency Sporjo and FICCI, the industry has grown at a CAGR of 14% through 2020. The report adds that cricket is estimated to contribute around 70%. in this number. The gate fee or revenue generated from ticket sales, has also seen growth in India over the years, estimated at around 5 billion in 2020, of which cricket is the main driver accounting for about 75% of the total contribution.
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