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Launch Skims Swim | CNN is underrated


To say that Kim Kardashian has a lot going on these days would be an understatement. In addition to living in the public eye, she raises 4 children, continues her duty to practice law in California, shoots a new reality show for Hulu, and follows her. 292 million Instagram followersshe also runs her own line of KKW beauty products (which is reported to have been renamed SKKN later this year) and her “solution-oriented brand”, Skimsrecently completed a Series B funding round, company valuation at a staggering $3.2 billion.

And most of all, Skims is continuing its development as a support tool comfortable underwear and the basics with its latest venture: Swimwear. A natural evolution of the brand – “Keeping Up With the Kardashians” fans have followed the star and her sisters in bikinis throughout the show’s 20 seasons – real Skims’ swimwear innovation for two big reasons. First of all, all 19 pieces of the collection come in sizes included, from XXS to 4X. Second, this line is gathered from Skims customer feedback and Kardashian’s huge social following.

“You asked, we listened,” Kardashian wrote in an Instagram post this week, alongside nature shots, of herself simulating compositions on a deserted, covered beach. surrounded by palm trees and blue water. To say that this announcement was a surprise would be untrue. The media and the Kardashians have been following the mogul’s trip to the said island – which she has secretly documented on her Instagram stories – leading to a heated debate. about whether swimwear would actually arrive, thus creating intense interest (and resulting demand) in the collection.

“It was essential that the launch of such a highly anticipated category resonated with our customers in the way they expected, with a focus on relevance,” said Jens Grede, co-founder of Skims. , comfort and flexibility,” says Jens Grede, co-founder of Skims. “Like with the other categories we have launched, our plan for success is largely determined by listening to the customer first – we know at this stage what they want from Skims Swim and the goal Our goal is to exceed their expectations.”

So, Swimwear collection is intended to serve the needs of every woman, whether she is more modest and wants to cover up or is willing to show off what she has with the least amount of coverage possible. “Buying a swimsuit should be fun and easy, but a lot of women get frustrated by it,” Kardashian said in a press release. “I wanted to change that and make the process as simple as possible by providing a full swimwear closet – both in and out of the water.”

Made from quick-drying fabrics and recycled materials, collect actually runs in a variety of styles, including youth strap tops and bottoms, headbands, both high-rise and bold pants, one-shoulder monokinis and swim t-shirts, long-sleeve tops and cycling shorts, all aims to match and match and convert customers from “day to night, poolside to pool party,” according to the brand.

Priced between $32 and $108 and available in seven colors – including some from Skims’ signature nude palette – Swimwear collection in line with the brand’s goal of providing solutions for every body type in a way that is both fresh and modern. Gone are the old fashioned and one-piece tankinis with low-rise waistbands, and in their place are the short one-piece tank/bikes and bodysuit-esque by Skims dubbed the “cycling suits.”

Worried that these styles might be a bit too much? Fear not – the Kardashians herself are sure to wear them often now, thus making styles that are certified cool – and imitated by the public – in the summer.

Check out some of our favorites below and see the full sale this.

On paper, a one-shoulder bathing suit with belly cuts sounds… a bit bizarre. But on models (including Kardashian), the look of these shoes looks flattering and trendy.

A sexy swimsuit is never a bad idea and we love that this top can be paired with jean shorts (or Dress sarong) for some swimming activities.

Consider pairing Skims’ more discreet top with this classic bikini bottom that offers a little less coverage, thanks to its dipped front and bold back.

Prediction: We’ll be surprised to see fish swimming on beaches from coast to coast this summer. Suitable when paired with quite a few Skims, the cropped t-shirt can also be used as a cover.

Here’s a little-known fact: Strap bikini bottoms are super flattering, and that includes these slightly squishy pants. Be prepared for minimal coverage and an ultra-glamorous feel.

Let Kardashian start a whole new swimwear trend! And trust us, we’re not mad at this tank/short bike combo, as it offers a ton of coverage while remaining super on-trend.

A sarong tied up forever? Yes, please. Feminine and sexy (we love that side slit!), this will also go perfectly with your swimsuit.





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