“I was still not a beauty expert when I first launched Haus Labs,” Lady Gaga confessed to me via Zoom from her bathroom. In front of her was a collection of brightly colored products — the new Haus Labs edition. “Back then, I was a makeup artist on my stage, a red carpet makeup artist for me, a fashion makeup artist.”
OG Haus Labs launched in 2019, giving consumers the Lady Gaga makeup experience. And we want it! But over the past two and a half years, Gaga has realized two things:
- Most consumers don’t wear a makeup version of her on stage, red carpet, or fashion.
- Her cravings for makeup routines aren’t what they used to be.
And so, to this day, Haus Labs has also changed.
You’ll still find all the artistry you’ve come to expect from Lady Gaga’s makeup line — bold pigments and cool textures — and something unexpected, too. “All products are blended with skin care ingredients, some of which are proprietary to our labs,” she says. “We’ve also removed 2,600 dirty ingredients. So you’re getting high performance and high pigmentation rates. You’re also wearing makeup to make a difference in your skin.”
On the day we talked, Gaga’s eyes were painted with Mint Matte Hy-Power Paint, which matched the rubber jacket she was wearing. It comes in 20 different mattes and shimmers, including delicate rose gold, muted peach, and any bold shade your heart could desire. And don’t forget the additional ingredients: low-weight hyaluronic acid
“I love lip stains,” she said as she dabbed a toenail over her mouth. “But they don’t always seem to dry out my lips, so we created a lip balm that works to fade dark spots.
When people think of clean beauty, they usually think of makeup without makeup. Haus Labs’ latest iteration is breaking that mold — now you can have Happiness-Inspiring beauty using products is part of the clean beauty world. On top of the previously mentioned page universal paint and lip oil stainsyes gel-bronzers, tick, lip color pencils, eyelinerand eyebrow pencilall available at the brand’s website and Sephora.
And for those who still want the full Gaga face, don’t stress. “You’ll still recognize this brand as an art brand without ever calling it a clean brand,” she added.
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