Kourtney Kardashian begins her adventure into sustainable fashion

Kourtney Kardashian is making a name for herself in the fashion industry, in the style of a one-time hostess.

The 43-year-old Poosh inventor was named the new ambassador of fashion retailer BooHoo on Tuesday. She has partnered with the company based on sustainable, ethical and aesthetic methods worthy of her own catwalk.

I was worried about the impact fast fashion would have on our world when boohoo initially contacted me with its concept of focusing on sustainability and beauty; Kardashian announced the partnership in a release. Live chat with industry leaders is fun.

A total of 46 limited edition pieces from the first of the two collections will be included, with two historic designs that John Hickling of Glass Onion Vintage has specially acquired. In a press release about one of the classic pieces customers can expect from the jacket, which will debut at New York Fashion Week on September 13, Hickling said that the car jackets This machine is your classic piece.

Fans can preview the collection and its gift range from the campaign, which features Kardashian! It reflects the lifestyle mogul’s influential tastes, from futuristic silhouettes and fashionable outerwear to classic gowns, punk-rock outfits and a little everyday Barbiecore.

The collection will use recycled yarns, traceable cotton, recycled sequins and synthetics for its leatherette items, all of which contribute to sustainability. For consumers who are interested and want to understand more about clothing, the brand will offer transparent processes.

Along with industry insiders, Kardashian and BooHoo will kick off their relationship with a number of social media posts documenting the star’s path towards sustainable fashion.

While there’s still much work to be done and room for improvement, Kardashian said, “I firmly believe that any progress we can make in the area of ​​sustainability is a positive step in the right direction. and will spark discussion about potential future developments.

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