Kanye West has once again hit out at Adidas with posts so important that Instagram was forced to flag them, saying the sportsman “doesn’t want smoke” as he continues his social media campaign. society against them, with Swizz Beatz calling for a boycott against the clothing company.
The posts come as Ye continues to campaign against the brand.
This week, West posted a series of photos of members of Adidas’ supervisory board, and singled out Adidas Senior Vice President and General Manager Daniel Cherry in multiple posts.
Kanye on Adidas: “They don’t want to be smoke-free anymore. (This) It’s Not About Money”
Ye also retweeted an image of the board with captions like “love and blessings should have no reason to delete this page of mine,” after saying the company had offered to buy back $1 billion from his Yeezy venture.
The 45-year-old said: ‘Adidas doesn’t want any more smoke. The film’s credits are ongoing”, before adding “this fight is not about money, it’s about control…”
West wrote: “I can hear the joy in the voices of my teams today. “Adidas doesn’t want any more smoke. The film’s credits are being rolled out. This war is not about money. It’s about control of our family, our business, our story. I gave them a chance to deal with this quietly. Now is the time for Gap :)”
He ended the post with “it’s time for Gap,” followed by a smiley face, alluding to his departure from Adidas because of his relentless efforts in continuing to work with Gap.
Kanye’s Adidas post flagged by Instagram, says rapper
He followed up with that post with a screenshot that read, “Dear Ye, your legal team advises us not to post anything on Gap for another 10 days.”
West also posted screenshots of what appeared to be messages from Instagram, notifying him that his posts had been flagged, however many of the posts remained on his profile. from Tuesday.
West and Adidas first began their business relationship with a shoe collaboration in 2015 and formalized more extensive transactions between the two a year later.
However, drama between the two sides has erupted in recent years, most of it in the public eye on social media.
Swizz Beatz calls for Adidas boycott in solidarity with frequent collaborator Kanye West
Swizz Beatz, a frequent West collaborator, has gone so far as to call for a boycott of Adidas in solidarity with Ye, saying that “this is DEAD WRONG. If we let them do this to @kanyewest it will happen to us too! “
Swizz captioned the post about a pair of fugazi black and orange Yeezys, “I normally preoccupied with my business but this is DEAD! If we let them do this to @kanyewest it will happen to us too! This man created this groundbreaking innovation and it should be respected as a creation! “
Swizz added that “Ye just asks that her work be respected and not stolen… that’s not crazy to me!”
“YE just asks her work to be respected and not stolen which is not crazy to me!! We don’t buy these!!!!!!!!!!!!!! @adidas, you must be native, do the correct thing!!! “
Kanye West and Adidas: The History of Friction Between The Two
Last month, Shade room reports that Ye brought Adidas into the fray when he accused them of performing Yeezy Day without his approval.
In the last few years, Adidas has set a date for the re-release of a series of Yeezy sneakers. This year, Yeezy Day takes place on August 1 and 2, and Ye alleged that the brand created the date without his permission, according to Complex.
Complicated reports say Kanye sent the publication a direct message on Instagram expressing his displeasure with the Adidas brand. In this message, Ye not only slandered Yeezy Day but also alleges that the company made a hiring decision without his knowledge and stole some of his designs for their own shoes.
The lengthy message goes on to accuse the sports brand of using Ye’s ideas – including accusing Adidas of slowing down the production of his collaborations with Balenciaga and Gap. The message ends with a plea that says, “God come in.”
As we previously reported, Kanye put Adidas back into action in June after the company released images of its 2022 adilette slides. According to Ye, these slides resemble his famous Yeezy slides, and he accused the three-stripe branding of “blatant copying” in an Instagram post.