Kabaddi tournament viewership increased by 17% in S9

NEW Delhi : After a lackluster season 8, the recently concluded 9th season of the Pro Kabaddi League has reached a cumulative total of 222 million views, a 17.5% increase from 2021’s numbers. Playoffs and finals ending — the last five — totaled 66 million views, up 32%, with consumption touching 3.22 billion minutes, broadcaster Disney Star said, citing viewership data from the Research Council. Broadcast Audience Research (BARC) India.

While the seventh season was held from July to October 2019, the eighth season was moved to December 2021 and February 2022, in a single location, unlike the multiple caravan format. city. The ninth season is held across three locations from October to December.

“Kabaddi as a recreational sport has a strong club culture in certain regions with small clubs, academies, schools and colleges. We wanted to tap into that undercurrent, and that’s a big part of our focus this time around,” said Sanjog Gupta, Disney Star’s head of sports.

Disney Star said PKL viewership increased slightly by 3% in Andhra Pradesh and Telangana, while Karnataka increased by 8%, making it the most watched PK season in the state over the past four seasons. Maharashtra and Tamil Nadu each recorded an 18% increase, while Rajasthan, Madhya Pradesh and Chhattisgarh nearly doubled viewership from last season and Uttar Pradesh and Uttarakhand increased by almost 80%.

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