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JioCinema records 32mn viewers on the final day of the FIFA World Cup Qatar 2022


JioCinema marks a golden era for the Qatar 2022 FIFA World Cup as it has digital viewership for a major sporting event in India for the first time. On the final day of competition, where Argentina won the FIFA World Cup for the first time since 1986, a record 32 million viewers was recorded by JioCinema. India is one of the countries with the highest digital audience for the FIFA World Cup with over 110 million viewers. FIFA World Cup Qatar 2022 has caught the attention of India with a whopping 40 billion minutes of watch time registered on Sports18 and JioCinema, remains the #1 downloaded free app on iOS and Android throughout. Tournaments.

JioCinema says it has enhanced the viewer’s live experience with a never-before-seen Hyperbole Mode, empowering fans with unique services at their fingertips during a live match. It includes a multi-camera view of matches, quizzes and stats in real time, and a Wheel of Time that allows viewers to relive unforgettable moments. Wide availability on several OEM and CTV platforms, including Jio STB, Apple TV, Amazon Firestick, Sony, Samsung, LG, and Xiaomi, among others, has contributed to digital engagement strength of the event. JioCinema allows CTV viewers to experience the most famous football competition in UHD 4K for the first time.

“We promised to make it easy for consumers to access the world-class presentation of Qatar 2022 FIFA World Cupand as a result, the tournament has become the most watched global sporting event on digital, which India is not a part of,” said Viacom18 Sports CEO Anil Jayaraj. consume their favorite events, which will now see Paris Saint-Germain teammates and FIFA World Cup Golden Shoe winner Kylian Mbappe and world football championship and Ballon d’Or winner Lionel Messi joins forces in Ligue 1.”

An AllStar lineup of World Cup heroes, including Wayne Rooney, Luis Figo, Robert Pires, Gilberto Silva and Sol Campbell, appeared on the set of JioCinema and Sports18 to entertain fans. JioCinema said in a statement, more than 50 brands in the fields of e-commerce, banking, financial services, automotive, fashion, hospitality and financial technology took advantage of the show’s potential. every four years to reach their audience.

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