For the launch, Alessandro Michele envisioned a campaign directly inspired by a 1979 Adidas archives catalog. To liven up the concept, a grid template featuring multiple moving images was captured by Carlijn Jacobs. In the press release, Gucci said that against a brightly colored backdrop, models stretch, run or dance to a background music featuring musing phrases, such as ‘When your thoughts come true, you will understand what magic is’.
This gathering takes place on women’s and men’s ready-to-wear, as well as on bags, shoes and lifestyle products. Throughout the selection process, the GG monogram and the interlocking G combine with the Adidas Trefoil in colorful prints, as well as on jacquard fabrics. Gucci’s red and green web complements Adidas’ three stripes. Pushing the collection even further into hybrid territory, ready-to-wear models echo the sportswear styles of decades past while portraying an undeniably contemporary character. In addition, casual formal models such as leather heels, suede loafers and silk scarves are marked with the usual code. In addition to the standard selection, the extended offer also includes a number of lifestyle items including golf bags in two different variations.
Italy’s Gucci and Adidas have launched a new collection for the Gucci Exquisite catwalk, a mirror-filled space where historical symbols are multiplied and transformed on felt streetwear. The cross-category selection showcases Alessandro Michele’s kaleidoscopic aesthetic by combining Gucci codes and historic sportswear brand, Adidas.
Reflecting a shared commitment to innovation, progress, sustainability and collective action, the collection features a range of products crafted with future-conscious manufacturing including polyester, cotton and visco. Furthermore, each product comes with special packaging that features the Adidas x Gucci logo and is strategically designed to reduce its environmental impact, according to Gucci.
The collection will be distributed through designated stores, online on Gucci, and through temporary Gucci promotional stores, where spaces will be decorated with one of the geometric prints found. found in the product. A dedicated product selection will also be available on the Adidas CONFIRMED app.
Fiber2 fashion news desk (GK)