Instagram is removing its shopping page amid commercial pullback: Report

Instagram is said to have restored many of its shopping features in a move aimed at driving more direct ad revenue. The current shopping page of the photo and video sharing platform owned by Meta will eventually disappear as the company will focus its e-commerce efforts on those that directly drive ads. According to the report, they are planning around a less personalized version of the shopping site, internally called “Tab Lite”. The new development shows how the company is moving away from some long-term projects as it turns its attention to the short-form video business.

According to one report by The Information, Instagram is looking to downsize its shopping features as it shifts the focus of its e-commerce efforts to those that directly drive advertising. The employees were notified of the move on Tuesday.

Instagram’s current shopping page will eventually disappear from the app. The company is moving to a simpler and less personalized version of the shopping site, internally called “Tab Lite”.

Starting from today, Meta-the company that holds the title could launch a public test of its app to present users with a ‘Tab Lite’ version of its shopping page, the report added.

Another recent one report suggests that Meta is currently looking to add more paid features to its Facebook, Instagram and WhatsApp platforms. The social media giant is said to be setting up a new product organization to work on “paid features” and the unit is led by former Meta Head of Research Pratiti Ray Choudhury.

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