Monday, November 18, 2019 —InnoGames, Germany’s leading online and mobile game developer and publisher and part of Modern Times Group MTG, has reached the EUR 1 billion lifetime revenue milestone. InnoGames has enjoyed double-digit revenue growth year-on-year since the company’s launch in 2007. Forge of Empires has contributed more than EUR 500 million to lifetime achievement, followed by works InnoGames classics like Grepolis and Tribal Wars with over 100 million EUR each. Elvenar, launched in 2015, has also contributed significantly to this important achievement and continues to catch up quickly. InnoGames’ growth is primarily driven by the company’s strategic transition to mobile as well as its ongoing live operations and content updates. Today, mobile accounts for half of InnoGames’ total revenue and is a key driver of growth.
InnoGames hits EUR 1 billion in lifetime revenue
“The key to our success are our world-class teams and our high-quality approach, especially in live activities. We are one of the few companies that has achieved our goal of delivering lasting entertainment to players globally on desktop as well as mobile,” said InnoGames CEO Hendrik Klindworth said. “We want to thank everyone who contributed to this exciting milestone and ultimately our players for their loyalty. Going forward, we will continue to focus on creating great new games and expanding on our existing titles,” continued Klindworth.
While the company’s performance on the browser continues to grow steadily, the mobile market share is expected to grow even more. Since 2015, mobile revenue has grown by an average of 56% year over year, and the majority of player registrations are on mobile platforms.
As an industry first, InnoGames completed the automatic transition from Flash versions of browser visits to HTML5 to ensure the longevity of the game when Adobe stops supporting Flash in 2020. Compatible with mobile apps, players can enjoy cross-platform gameplay, requiring only one account.
“The lifetime revenue record is another testament to our strategy and our successful transition to mobile. Our cross-platform approach allows us, especially in the browser, to take advantage of high returns. At the same time, we are enjoying a high rate of growth on mobile,” summarized Klindworth.
The largest markets for InnoGames revenue (since 2007) are the United States, Germany and France. As of today, all the games in the InnoGames portfolio have been played around the world over the equivalent period of 337,723 years. InnoGames has been part of the international e-sports and games strategy joint stock company Modern Times Group (MTG) since October 2016.
InnoGames is a leading German developer and publisher of online and mobile games. The Hamburg-based company is best known for its Forge of Empires, Elvenar and Tribal Wars. InnoGames’ complete portfolio includes seven live games and several mobile titles in production. Born as a hobby, InnoGames today has a team of 400 employees from over 30 countries who share the same passion for creating unique games that players around the globe have loved for years.
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