India has no plans to restrict Chinese mobile phone manufacturers

The Indian government has no plans to restrict Chinese companies from entering the low-end smartphone market, top government officials said.

“No such proposal is being considered at the Ministry of Electronics and Information Technology,” said a person familiar with developments in the government, in light of reports suggesting the government intends to restrict people from entering the country. play China sell less phones 12,000, covering the entry-level and entry-level mobile phone segments in smartphones and feature phones.

Chinese companies have captured 63% of the Indian smartphone market, with companies like Xiaomi, Realme, Oppo and Vivo occupying four of the top five positions, according to data from Counterpoint Research as of the third quarter. ends in June.

Chinese companies account for 75-80% of the market share in the sub-$150 segment, contributing to 31% of the overall smartphone market. Most Chinese companies manufacture in India, and the market supply is mainly met by domestic production.

According to industry insiders, the government has become aware of the declining market share of local companies, such as Lava, Micromax, Karbonn and Intex, in the Indian market, with the industry looking for measures. policy and support to create ‘Champions of India’.

However, many of these companies do not have the scale of production nor the marketing capabilities to compete with their Chinese counterparts.

“Implementing such a ban will have its own challenges regarding its enforcement with India being an open channel market and remaining players may not be able to easily fill the gap with products. in their portfolio,” said deputy director Navkendar Singh. – President of Devices Research at IDC India, South Asia & ANZ.

“A complete ban is unlikely but generally restricting certain players on a segment basis can lead to an unstable ecosystem. Extra Tarun Pathak, director of research at Counterpoint Research, said 12,000 is about $5 billion, and only two or three local companies are currently unable to buy it overnight. , is currently missing.

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