I’m a NYC beauty editor — 30 hottest products right now

Highly wanted is a weekly series in which an editor, staff member, or influencer shares 30 must-haves or items on their current wish list.

As a beauty editor in New York City, my days consist of zooming across town to learn about the latest and greatest beauty product launches, testing new products for myself and write about all things beauty. Needless to say, it’s quite an interesting job. One of my main responsibilities, especially as I write for Who What Wear, one of the most trending publications out there, is to stay on top of the latest trends.

This summer, I tried a lot of amazing new launches. With so many new products on the market, it can be hard to know which one is really worth your time (and money!). Here, I’ve curated 30 new products that I personally guarantee, and if you’re a beauty buff like me, I think you’ll love them too.

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