Icon of Style at Macy’s with GooGoo x Bar III

Over the years, Macy’s has proven its ability to keep up with the everyday trends and styles that everyone wants to have in their wardrobe. GooGoo Atkins is the latest to show why and how they are no longer the department store you visit only for long-term undergarments, must-have coats, or last-minute dress shopping.

Macy's GooGoo Akins Bar III
NEW YORK, NEW YORK – APRIL 20: Designer GooGoo Atkins poses with a model wearing GooGoo x bar III at the Macy’s Icons Of Style 2022 launch event at Lavan541 on April 20, 2022, in New City York. (Photo by Jared Siskin / Getty Images for Macy’s)

Macy’s changed their story by collaborating with people like Nina Parker, the collection is full of trendy and stylish products for plus size women. They’ve also made it on a mission to provide fearless fashion and open the doors to designers who have something to say.

The most excited Macy’s tapped GooGoo Atkins to create a Bar III plus size collection as part of their latest Icon Style Collection! The icon of this Style Collection is “Six one-of-a-kind collections from our latest collaboration with inspiring design visionaries.”

Stylist GooGoo Atkins has been setting key style goals for curvy girls for years – and now, she’s finally able to share her glamor and positivity with oversized collection. Every look is carefully designed to highlight your curves, not hide them – because it’s time.


Goo Goo “Thomasina” Atkins has been a Hollywood stylist for over a decade working with A-list celebrities. You might recognize her as the younger sister of the dynamic gospel singer Mary. She got a big break with her spin-off web series Goo Ru style.

It really makes my fashion heart happy when designers want to show off our beautiful bodies, especially when the designs are body-hugging, the colors are bright and bold. The Bar III and GooGoo collection offers us 10 playful pieces. All items are available in size 0x-4x with variable prices $34.50-$79.50. If you are an oversized person on a budget, everything is under $100!

This collection has a little something for everyone.

Do you love showing off your curves and love wearing a great jumpsuit? Are you looking for something stylish and bold for wear to workardrobe? Do you love a nice casual dress that you can pair with sneakers, is there something for you?

The highlight of this collection is the quality, it’s amazing. It is very cohesive if you look at the print of the deep cut dress, the color is pulled out and seen throughout the collection. Blue, white and blush are transparent.

GooGoo spent some time on this collection and she thought about what she wanted to portray. The designs are very feminine and colorful while at the same time giving desire for must-haves right now. The design that caught my eye was a beautiful deep neck tribal print dress. You don’t have anything like that in your wardrobe.

You can purchase the full Bar III x GooGoo Collection at!

Lets chat: Do you love this collection with GooGoo? Is this a must or must pass?

When was the last time you shopped with Macy’s and what did you buy? Leaving your comment below, and let’s talk.

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