When Instagram first launched shopping, I didn’t think much of it. For a while, it remained a barely touched icon that I just happened to click when I tried to search the discovery page. In the end, curiosity arose in me, and I must admit that I was too quick to judge the social media site’s ability to navigate the retail market. When I click on the mini-store icon, I’m faced with a screen of countless products that match my style, from popular retailers like Zara and Net-a-Porter to small indie brands. which I wish I had found earlier in my life.
I’m an overzealous shopper, so it often takes me hours to sift through dozens of retailer websites and find options that are relevant enough to not only checkout but also add to my cart. I. Instagram’s shopping algorithm sorts fashion and beauty product pages from multiple brands for you based on what you’re interacting with on the app, so it takes a lot of work in the shopping equation. I’m not sure why more people aren’t talking about it, because I find myself clicking that shopping icon a lot more often. Below, I’ve rounded up the gems I found on the app. I’m not qualified to test every sartorial option under the sun, so I would definitely miss some of these if it weren’t for my beginner’s love of Instagram shopping. After you go through my picks, you can test the feature out for yourself.