Shein is a Chinese fashion e-commerce company that outperforms many of its competitors. Its reported valuation as of April 2022 is $100 billion – more than H&M and Zara combined.
According to a report from intelligence firm Marketplace Pulse, Chinese e-commerce company Shein topped as the most downloaded app in the US in May. The fashion giant has overtaken TikTok and Instagram on the Apple App store and far ahead of Amazon.
Since 2015, Shein has been a leader in her industry, inaugurating a new era that fashion experts call “real-time retailing”.
“What Shein has done is, it has set a new norm, which is real-time,” Allison Malmsten of Daxue Consulting told CNBC in an interview.
“It’s very fast, and products are updated more often and in greater volume than any other fast fashion brand.”
But its name has also been tarnished by allegations of trademark infringement and questions about the sustainability of its manufacturing process – controversies that some experts say could threaten investment prospects. of startups.
“If it wants an IPO and if it wants to gather investments, then that has to be really clear and people really need to be reassured about what’s going on at the company,” Malmsten said.
Watch the video above to learn more about Shein’s rise, successes and challenges.