Fashion

HK’s Balabala enters the metaverse; Launch of digital brand ambassador Rainy



Hong Kong’s Balabala has joined the metaverse, creating a digital brand ambassador named Rainy. Rainy is Balabala’s first digital children’s brand ambassador, highlighting the Balabala brand’s position in children’s clothing. The name is inspired by rain, the water of life, an essential requirement for nourishment and growth.

With an insight into the metaverse, Balabala creates a new window of communication with Generation Z, while enhancing its omnichannel brand strategy.

Balabala also reported securing important collaborations with two renowned designers, Christine Phung (former creative director of Dior and Chloe), and independent designer, Veeco Zhao, on the latest range of products. mine. The new collection’s designs show the beauty of growing up in girls by combining European culture with Chinese design concepts, the company said in a press release. Encourage children to express themselves and be a part of their own fairy tale.

Hong Kong’s Balabala joined the metaverse, creating a digital brand ambassador named Rainy. Rainy is Balabala’s first digital children’s brand ambassador, highlighting the Balabala brand’s position in children’s clothing. The name is inspired by rain, the water of life, an essential requirement for nourishment and growth.

Balabala continues towards its ambition of providing global customers with diverse, high-quality products in a vibrant, exciting shopping environment that encourages children around the world to have a great childhood and towards the goal of ‘Becoming the top chosen children’s fashion brand’.

Fiber2 fashion news desk (GK)





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